Imaneed Classifieds: A Silly Name -- and a Great Idea -- With South Florida Roots
Imaneed is a real-time classifieds service that is based in Weston, where its founder, Matt Lally, lives. He created the site as a way of making classified-style ads more dynamic -- functioning in real time rather than "print time." The idea is innovative, even if the name's kind of goofy.
That's one of the ways we are considering. There are a number of possible alternatives. My intent is to keep it free for jobseekers and people who are looking for service from a business, so we can monetize it by looking to businesses posting job listings and businesses responding to a listing requesting service.
It's nationally available, but my first goal is to get a good user base in South Florida. It's OK to say we're focused on South Florida for now.
I suppose it could be called silly. It is -- as you probably suspect -- a shortened version of "I'm going to (gonna) need." I like short domain names, and I think this one is quite easy to remember. The original concept for the text-messaging portion of the service was that users would submit a text request by texting "IMANEED something", but that changed to "NEED something" instead.
Craigslist is certainly a giant.Imaneed lets providers register their services using keywords. For example, I might enter the following keywords: ruby, rails, developer. I am now effectively listed until I remove these interests or decide I no longer wish to receive alerts. Whenever someone in my area sends in a request containing these words, I will be alerted. On Craigslist, I would have to keep reposting my ad.While some people love scouring ads on Craigslist looking for work, I think a large number of people would be interested in just being informed when someone is interested in their services. That has a double effect -- when I need work, I can get alerts about available work and be able to respond quickly to them; when I want something done, I can expect that a number of people will see my request immediately and not just when they happen to log on (perhaps days) later.Also, there's the mobile element. I think generally that people use Craigslist when they are at a desk. That's fine, but people have their mobile phone with them everywhere. That means that if I'm on a job site, I can still easily request or be alerted to new work opportunities as soon as they come in.Once Imaneed has a sufficiently large body of service providers listed within a particular area, a person or business that needs something will be able to put in a request for a service, a temporary employee, or whatever and expect that potential candidates will be alerted immediately. The interested ones will reply quickly, and there will be a noticeable improvement in response time over Craigslist.
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