A commercial on TV for an eyeglass boutique makes an interesting connection between authenticity and value. A female customer points out to the clerk that she just saw the same pair of frames in another store for less money. He replies that the frames aren't exactly alike because his "speak French." At which point he begins to mumble pseudo-French phrases out of the corner of his mouth, pretending that the glasses are actually vocalizing. Whereupon the viewer makes the leap to the idea that both frames and clerk are neither... More >>>