Today: The Armani Exchange Music Lounge at the Hotel Raleigh Penthouse
Better than: Last night’s hangover from WMC kickoff gigs and jet lag combined
VIP constitutes access to a slew of stellar events, but during WMC, being “Very Important” grants you access to one of the choicest chill spots on SoBe. Enter the Raleigh Hotel’s penthouse's Armani Exchange Music Lounge, boasting a plethora of sponsors to cater to DJs and WMC badge holders during their downtime.
The three-day, midday soirée welcomed world renowned DJs like Paul Van Dyk, Tracy Young, Sasha & Digweed, Scumfrog, Craze and Klever during its debut in the Wednesday afternoon hours. Turntable masters were kicking it with the ultimate relaxation, compliments of The BMF Media Group, Belvedere and Peroni cocktails, massages, complimentary Armani sunglass giveaways, Fiji water, Cafe Bustelo coffee and assorted hors d’oeuvres. While the stars of the week mixed and mingled with media, including live feed interviews with Sirius Satellite Radio, other VIPs hit up the Guitar Hero setup, challenging each other in a sun-kissed tourney of their own. Reps from Skullcandy and Stanton were on hand to chat about the best headphones and DJ equipment on the market as the house spinmaster cranked out tunes for an elite crowd of 100 guests throughout the day. The bottom line: if you’re a signature badge holder for the weekend or you’re somebody who knows somebody, get your ass over to the Raleigh for some A-list treatment sure to pamper you until the night hours return. The party continues Today, March 27 and Friday, March 28 from noon until 6 p.m.
--Tracy Block
