Forget the milk and cookies this year. If rumors are correct, you could leave Santa a snack by the chimney that he really wants to eat this Christmas -- a tasty McRib sandwich.
According to Advertising Age, McDonald's is planning on releasing the pressed-pork sammy in late December.
The sandwich is usually released once a year, from late October through early November. The short window of opportunity to eat the McRib is at least part of the reason why this item has a near-crazed rabid fan base.
Think we're exaggerating? Check out this online McRib locator.
Advertising Age says it obtained a memo from McDonald's Operators
National Advertising Fund claiming that the fast-food giant will
hold the release of the McRib back until the second half of December to "strengthen the fourth-quarter 2012 OPNAD calendar." To us, that just means a McRib lunch break between shopping bouts at the mall.
The
secret memo also said that McDonald's is planning to launch two new
products: a cheddar bacon onion Angus burger and a cheddar bacon onion
chicken sandwich.
Also due to come down the McDonald's pipeline
are Fish McBites. The nuggets of fish, served with tartar sauce for
dipping, were introduced in select markets last year, but this is the
first time they'll be part of a national campaign.
McDonald's has declined to comment, stating, "We cannot comment on leaked documents, information." Which probably means Santa will be eating a lot of McRibs... and we'll all need bigger chimneys.
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