Two new sweet spots are opening off Atlantic Avenue in downtown Delray Beach, each serving up sugar in two of its finest forms: candy and ice cream. While we have a few weeks to wait before we can indulge at the newest Sloan's ice cream location, a candy superstore is now officially open.
Boca Raton-based IT'SUGAR will be celebrating the first day of business for its tenth South Florida store today, one of 60 planned to open this year, and 100 slated by the close of 2014.
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One of the largest and fastest growing specialty candy and gift retailers in the world, today the IT'SUGAR empire consists of over 70 retail locations in cities like New York, Las Vegas, Los Angeles, San Francisco, Scottsdale, San Diego and Palm Beach, in addition to chic international destinations such as London, Dubai, and Grand Cayman.
The brainchild of Jeff Rubin, a self-described "candy man," each retail location offers up to 8,000 different edible items for sale, from old-fashioned Necco wafers to nameless Japanese fruit candy and giant packs of Nerds. Ever wonder where you can buy that giant 5-pound gummy bear? Get it here. The concept: a candy store for adults -- an outlet to indulge in all your guilty pleasures -- although sugar-lovers of all ages are welcome. Here, mannequins adorn the windows like some sort of fashion retail shop, but instead of sporting the latest looks from Calvin Klein or Abercrombie they show off giant candy bars and novelty accessories.
"Everyone needs a place to let loose and indulge," Rubin has said. "Floridians love to have fun, and that's what we are all about so expanding through Florida is one of the most important steps in bringing my love of candy across the nation and the world."
Stop in IT'SUGAR before the end of the month and you'll still be able to get IT'SUGAR's custom "One Tough Chick" pink Peeps pop, featuring four pink marshmallow Peeps for $2.50 with 20 percent of proceeds going to breast cancer education, treatment and research. For Christmas, Rubin may be debuting a new product: a half-pound gifted chocolate bar for $9.99.
IT'SUGAR will be open Friday and is located at 250 E. Atlantic Ave. in Delray Beach. For more info visit the website or Facebook page.
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