By now, you've probably tried Taco Bell's new breakfast items (check out our sister blog Short Order's take on the awesome waffle taco).
For years, the Mexican fast-food chain has nipped on the heels of McDonald's like a rabid Chihuahua in an attempt to gain some traction and market share.
In the past, Taco Bell has enlisted the aid of a celebrity chef (Lorena Garcia) and a Chihuahua in its advertising campaigns. But now, Taco Bell has recruited the least likely of spokesmen for its morning meal campaign -- Ronald McDonald!
See also: Taco Bell Breakfast is Here
If you haven't seen the commercials, in a bit of brilliance, Taco Bell combed the country for real people named Ronald McDonald, then flew them to Los Angeles to take part in a filmed taste test to see how they like their breakfast burritos and A.M. crunchwraps. The ad's creative team, led by Deutsch LA, just shared a behind-the-scenes video that gives a lot of insight into the life of Ronald McDonald.
First off, being Ronald McDonald no longer means a life of clown work. There are Ronald McDonald funeral directors, personal trainers, junkyard men -- even a justice of the peace.
Secondly, it's tough to be named after a celebrity. As Ronald McDonald from New York said, "Every first day of school was the worst." Wow! And we thought our classmate Nimrod Fachler had a bad time of it (there actually was a kid named that at school).
But, in the end, these Ronald McDonalds had a great experience. They traveled to Los Angeles (with a few name snafus at the airport), ate Taco Bell, and met new brethren.
Want to see for yourself? Watch here:
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