"[Margaritaville] is going to be a hassle until it's built, but as soon as it's completed, it's going to bring revenue to the Broadwalk, especially me," says Bob Ferro, owner of Nick's Bar & Grille, an institution on the beach. "We need it desperately."
Throughout the day, beachgoers walk up to the open windows at Nick's to grab a beer. Inside, to the hum of a strawberry daiquiri blender, people chow down on fried clam rolls and chicken wings. Ferro estimates the beach will see, on average, an additional 500 people per day and is knocking down his longstanding dive to build a three-story restaurant he says will have all of the original location's charm, along with space for all the new blood.
Read more about the ten best restaurants on Hollywood Beach (Don't wait for Margaritaville; Visit these now).
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