American Social Celebrates One Year of Craft Beer With Tap Takeover, Daily Parties
One of Las Olas's more recent tenants is celebrating its one year anniversary this week, with festivities spanning five days. American Social, at 721 E. Las Olas Blvd, started off in the late spring of 2012, and has grown into a craft beer bar/restaurant destination for the young professionals of downtown Fort Lauderdale.
Wednesday night saw a Cigar City tap takeover, with eight of the brewery's offerings on hand, including Bobby's Bock Maibock (a light, honey grain styled maibock), Torcedore Nick Streeters (a Scottish 60 Shilling ale with great butterscotch and toffee and a smooth clean finish), and Italian Plum (a Belgian styled ale with a very mild plum flavor). These beers highlighted the number of warm weather beer available from the Tampa brewery.
The decor of American Social is wood, brick, and more LIFE magazines than you can shake a fist at; and it all works together marvelously. Some places seem to try too hard, and others seem to not try at all, but Social does the right amount of trying. Even the sports quote wallpaper in the bathrooms were a nice touch, just classy enough to be cleverly whimsical without being gaudy.
A bit of whimsy seems to be key at this bar, which features a six tap self-serve area by the entrance, and a couple of pour-your-own-pints tables dotted around.
How does that work exactly? The taps get tied in to a magnetic key fob that keeps track of how many ounces of beer get poured, and as our server Anthony demonstrated, it's a handy way of keeping yourself topped off. Now, I'm one for being waited on by the staff, but I can see how some might be either impatient enough, or just curious enough to try it out for an evening. And heck, with 'Walltenders' serving out beers like Breckenridge Pandora's Bock, Avalanche Ale and 72 Imperial, Brooklyn Brew Master Reserve, Sierra Nevada Harvest, and Bell's Smitten Golden Rye, it might not be a bad experiment at all!
The rest of the week's celebrations include a special brunch for this weekend, a White Hot Heat party on Thursday and Sunday, and live music to keep everyone entertained.
There are a lot of options already in the downtown area, but for the crowd of craft beer enthusiasts who are looking for a more sophisticated place to hang their hats for a couple of pints, it's a place that can comfortably fill that need.
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