For centuries, boyfriends have been searching for a cure to rid their nice girlfriends of their PMS-induced demon tendencies every month.
Thank goodness the California Milk Processor Board has stepped in to solve the problem! Forget chocolate, back rubs, and bubble baths. If your lady unleashes her inner Diablo when you can't read her mind, just hand her some milk and back off!
The board has a website for its new (and extremely sexist) ad campaign: EverythingIDoIsWrong.org, where men can check "current global PMS levels and monitor 'key PMS indicators.'"
has more about the backlash and the campaign's real intent.
Follow Clean Plate Charlie on Facebook and on Twitter: @CleanPlateBPB.