California Sexist Ad Campaign Says Milk Relieves Demon PMS Symptoms

For centuries, boyfriends have been searching for a cure to rid their nice girlfriends of their PMS-induced demon tendencies every month.Thank goodness the California Milk Processor Board has stepped in to solve the problem! Forget chocolate, back rubs, and bubble baths. If your lady unleashes her inner Diablo when you...

By Devin Desjarlais

July 13, 2011

[
        {
          "name": "GPT - Billboard - Slot Inline - Content - Labeled - No Desktop",
          "component": "16971022",
          "insertPoint": "2",
          "requiredCountToDisplay": "2"
        },{
          "name": "Editor Picks",
          "component": "15769925",
          "insertPoint": "4",
          "requiredCountToDisplay": "1"
        },{
          "name": "Inline Links",
          "component": "16575154",
          "insertPoint": "8th",
          "startingPoint": 8,
          "requiredCountToDisplay": "7",
          "maxInsertions": 25
        },{
          "name": "GPT - Rectangle 2x - Slot Auto-select - Labeled",
          "component": "15782206",
          "insertPoint": "8th",
          "startingPoint": 8,
          "requiredCountToDisplay": "7",
          "maxInsertions": 25
        },{
          "name": "Inline Links",
          "component": "16575154",
          "insertPoint": "8th",
          "startingPoint": 12,
          "requiredCountToDisplay": "11",
          "maxInsertions": 25
        },{
          "name": "GPT - Leaderboard to Tower - Slot Auto-select - Labeled",
          "component": "15782207",
          "insertPoint": "8th",
          "startingPoint": 12,
          "requiredCountToDisplay": "11",
          "maxInsertions": 25
        }
      ]

For centuries, boyfriends have been searching for a cure to rid their nice girlfriends of their PMS-induced demon tendencies every month.

Thank goodness the California Milk Processor Board has stepped in to solve the problem! Forget chocolate, back rubs, and bubble baths. If your lady unleashes her inner Diablo when you can't read her mind, just hand her some milk and back off!

The board has a website for its new (and extremely sexist) ad campaign: EverythingIDoIsWrong.org, where men can check "current global PMS levels and monitor 'key PMS indicators.'"

Huffington Post has more about the backlash and the campaign's real intent.

Follow Clean Plate Charlie on Facebook and on Twitter: @CleanPlateBPB.

KEEP NEW TIMES FREE... Since we started New Times, it has been defined as the free, independent voice of South Florida, and we'd like to keep it that way. Your membership allows us to continue offering readers access to our incisive coverage of local news, food, and culture with no paywalls. You can support us by joining as a member for as little as $1.