Chipotle Rolling Out Handcrafted Margaritas Throughout the Country, Too Expensive in Florida
Mexicans, Tequila Lovers, and, well, anyone who likes to get drunk and have a good time should be gearing up for the second biggest drinking holiday in the world--okay, we don't know if that's actually true, but we're going with it.
Cinco de Mayo is just around the corner. And you better get ready to throw back some Margaritas.
Starting next week, Chipotle will be helping to engage customers in the celebratory margarita consuming process with a new line of margaritas, which will be available throughout most of the country.--except Florida.
April 29, Chipotle is rolling out handmade margaritas with Patron and Sauza tequilas in about 900 locations throughout the country. Both margaritas will be made in-house with a combination of tequila, triple sec, fresh lemon and lime juices, and organic agave nectar.
According to Chief Marketing Officer Mark Crumpacker, "Many people are not aware, but we have served margaritas at Chipotle from the beginning. Previously, however, they were made using a margarita mix and we didn't feel they were as delicious as they could be. Our new margarita recipe eliminates the mix in favor of a few simple ingredients. The new margarita tastes much better and is a really terrific addition to our menu."
Are margaritas in Chipotle news to you?
Clean Plate Charlie reached out to the company to find out which South Florida locations would be serving the drinks. Apparently, none. Due to Florida's stringent liquor licensing laws, Chipotle only holds beer and wine licenses in the state. According to sources, obtaining a liquor license in Florida can be extremely expensive, even for a company like Chipotle.
In Broward County a 4COP, full liquor license, which covers on and off premise consumption currently goes for upwards of $140,000.
If Chipotle isn't willing to spend the cash, it's easy to understand why smaller businesses would be hesitant. That means less cocktail options for you.
Are we asking a bit too much of smaller bars and restaurants? Weigh in in the comments section.
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