Colt 45 and Snoop Dogg Team Up for New Blast Beverage

When Colt 45 and Snoop Dogg get together you know it's class all the way. Colt 45 is entering the alcoholic-beverage-disguised-as-a-soda market with its new Blast beverages. According to The Wall Street Journal, Blast will have a 12% alcohol content (twice that of original Colt 45) and be available in...

By Laine Doss

March 21, 2011

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When Colt 45 and Snoop Dogg get together you know it's class all the way. Colt 45 is entering the alcoholic-beverage-disguised-as-a-soda market with its new Blast beverages. According to The Wall Street Journal, Blast will have a 12% alcohol content (twice that of original Colt 45) and be available in four flavors - strawberry lemonade, grape, blueberry pomegranate and raspberry watermelon.

Since Colt 45 is best known for being the beverage most likely to be consumed on a street corner disguised in a brown paper bag, the advertising campaign should come as no surprise. In the ad, Snoop Dogg is dressed like a pimp, complete with white fur coat of dubious origin, cane and custom car. Snoop is surrounded by girls and smokes a blunt.

See the "making of the ad campaign" video after the jump.

Follow Clean Plate Charlie on Facebook on Twitter: @CleanPlateBPB.

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Laine Doss is the food and spirits editor for Miami New Times, covering the restaurant and bar scene in South Florida. She has been featured on Cooking Channel’s Eat Street and Food Network’s Great Food Truck Race. Doss won an Alternative Weekly award for her feature on what it’s like to wait tables. In a previous life, she appeared off-Broadway and shook many a cocktail as a bartender at venues in South Florida and New York City. When she’s not writing, you can find Doss running some marathon then celebrating at the nearest watering hole.

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