Founders Brewing Delays Florida Distribution, Citing Upgrade Delays
Back in April, Michigan-based Founders Brewing decided to expand into the Florida market, teaming up with Brown Distributing to bring the tasty brews all over the Sunshine State starting sometime in July.
"Florida has grown tremendously in terms of craft beer savvy and awareness in the past couple of years," Co-Founder & CEO Mike Stevens said at the time.
However, that distribution timeframe has been delayed.
The company revealed on its blog that its "brew house extension, improvements made to our bottling line, the installation of a high-speed canning line, and the addition of several 600 bbl fermenters [are] all taking longer than anticipated."
The release continues:
"[W]e will hold off opening planned new markets at this time, including Florida, which was scheduled for a July launch... Please know that these difficult moves affect many parts of our business but should be done for both short- and long-term success. Until we have built up core brand inventories in all markets again and are comfortable in meeting existing demand, these opportunities must wait a bit longer."
No further announcement of a future time to expect Founders entering the state has been revealed, but it looks like the brewery is experiencing some of the growing pains that Tampa-based Cigar City has faced in the past.
With the amount of custom-made components in the industry, as well as the generally larger infrastructure needed, it's no surprise to see some companies feel growth issues as the craft beer market continues to expand; according to the Brewers Association at a rate of 15 percent by brewing volume in 2012.
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