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Take one Bean, many boatloads of succulent Maine lobster, and a smart-looking little eatery on Delray Beach's Restaurant Row and you've got Linda Bean's Perfect Maine Lobster Roll, which made its Atlantic Avenue debut a few days back after months of bloggy anticipation.
This first outlet in South Florida will be one of a reported hundred to be rolled out
nationwide, and it certainly looks like a well-financed operation. The heir to the L.L. Bean fortune hopes to help revitalize the sagging Maine lobster industry with the chain.
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The smallish indoor eating area crams as much seating as possible into the space. It sports a pale sea-green and white color scheme inside and out, with a classy green-and-white tile floor, white columns, and a bronze pressed-tin trey ceiling. For "fast casual" -- you order at the counter, take a number, and wait for your food to be delivered -- it's definitely an upscale look.
However perfect Linda Bean's lobster rolls are, they're not cheap: $15.50 for a quarter-pound of meat tucked into a soft roll with mayo and dried herbs, plus a bag of potato chips and three sweet pickle slices. There's other stuff too -- a shrimp roll, various panini, steamed clams, mussels, soups and salads, even a hot dog, plus something called a Maine whoopie pie.