Palcohol Approval Was an "Error"

Palcohol Approval Was an "Error"

Hold your white-powder-sniffing horses: The approval of powdered alcohol was a sham.

We know you were getting ready to drink your ready-to-go cosmos, lemon drops, and margaritas, but it looks like you'll have to get your drunk on the old-fashioned way -- for now.

Turns out the Alcohol and Tobacco Tax and Trade Bureau accidentally rubber-stamped label approval for the controversial product Palcohol.

See Also: Powdered Alcohol Is a Thing: No Snorting Necessary

According to the company's website, the issue stemmed not from the actual white substance itself but the label:

We have been in touch with the TTB and there seemed to be a discrepancy on our fill level, how much powder is in the bag. There was a mutual agreement for us to surrender the labels.

This doesn't mean that Palcohol isn't approved. It just means that these labels aren't approved. We will re-submit labels. We don't have an expected approval date as label approval can vary widely.

On April 8, the feds granted approval to seven flavors of Palcohol: cosmopolitan, margarita, mojito, lemon drop, vodka, and rum. Each one has since been surrendered.

For all you alcohol-snorting freaks looking to get your fix in powder form -- look, we've all seen a frat boy try to inhale tequila up his nose -- you're just going to have to wait to see what happens.

In the meantime, enjoy your old-fashioneds with old-fashioned liquid booze. Damn.


Follow Sara Ventiera on Twitter, @saraventiera.


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