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Reef Road: "We Don't Suck Anymore"

If you ever went to the old

Reef Road Restaurant and Rum Bar

and thought it, well... sucked, Tarik Solomon is here to tell you it no longer inhales the fat one. 

Solomon and partner Alexander Tomasso, two nightclub operators who split their time between ventures in Rhode Island and South Florida, purchased the Caribbean-esque Clematis Street bar-restaurant from local night-life mogul 

Cleve Mash and immediately set about upgrading the food, cocktails, and service. 

To

rework the menu, they turned to chef, Russell Chaney, former personal

chef and sous chef at Bistro Spagnuolo in Palm Beach. Focusing on local

seafood and produce, his menu includes everything from New England

staples like clam cakes and lobster roll to perennial bar favorites like

wings and spinach dip to entrées like honey-glazed salmon with

mango-jicama salsa, have-it-your-way catch of the day, and a roster of

eight-ounce burgers made from ground chuck, brisket, and short rib. 

A

mixological cocktail menu featuring 118 rums came courtesy of Jess

Hiller, who runs the bar program at swank Mondrian South Beach, while

Solomon went to work on service, which, as they say, had some "issues." 

As for informing the ravenous food media hordes about the

changes via a news release headlined "Reef Road Restaurant and Rum Bar:

We Don't Suck Anymore!", Solomon said it was a bit of "guerrilla

marketing" born out of "frustration" in trying to change the

restaurant's reputation. 

On the other hand, he noted: "It gets the point across." 

Uh, yeah.


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