Rush Limbaugh's Iced Tea : Liberal Repellent?
Say what you will about our neighbor Rush Limbaugh's politics, his big mouth, or his criminal history -- the guy knows how to shill product.
So when he unveiled his line of iced teas last week -- called Two if By Tea and designed to capitalize on Tea Party patriotism -- he wasted no time
pimping it on his website, in emails, on his radio show, and in the middle of stories that are ostensibly about other things.
Rush is selling the flavored water (available in sweet tea, diet, raspberry, and diet raspberry flavors) for $23.76 per case -- 12 bottles. That's about double what Arizona Iced Tea retails for. No, you can't buy stock in the company.
His marketing materials include a take on Paul Revere's famous line,
with a call that "The liberals are coming! The liberals are coming!"
Perhaps drinking this elixir will keep unions, Medicare, environmental
laws, and taxes at bay?
Get the Food & Drink Newsletter
Our weekly guide to South Florida dining includes food news and reviews, as well as dining events and interviews with chefs and restaurant owners.
More Food & Drink News
- Want to Own a Mobile Pig-Roasting Franchise? PigOut Catering Now Expanding to South...
Sat., Sep. 19, 7:00pm
Sat., Oct. 3, 8:00pm
Sat., Oct. 24, 7:00pm
Sat., Oct. 31, 8:00pm
- Florida Beer: St. Peter’s Saison de Banc Vert From Green Bench Brewing
- South Florida Food & Drink Events This Weekend: Tap Takeover, Pop-Up Dinner, and $3 Drinks