S3: Sun, Surf, and Sand at the Hilton Fort Lauderdale Beach Resort

An artist's drawing of S3, set to open next year.
An artist's drawing of S3, set to open next year.
The Restaurant People

S3, a new restaurant by the Restaurant People, is set to open on the ground floor of the Hilton Fort Lauderdale Beach Resort sometime mid-2012 and will cater to both tourists and locals seeking a midpriced dining experience with a view.

S3, short for Sun, Surf, and Sand, will take advantage of its spectacular location directly on Fort Lauderdale beach with a large outdoor area complete with oversized bar.

The Restaurant People are also behind the popular Las Olas spot YOLO (short for You Only Live Once). The Restaurant People seem to really like acronyms.

The Restaurant People's Tim Petrillo spoke with Clean Plate Charlie about

S3, which will fill a need on the beach for a midpriced dining

experience. "It's either high-end or burger-and-beer joints on the beach

right now," Petrillo told us.

Petrillo said his team looked

at this location six years ago. It then went with YOLO but recently

picked up the conversation with the Hilton Fort Lauderdale Beach


"I feel very good about the location," he said. "I feel that the

beach is about to pop. There's density there, occupancy is high, and

tourism has increased. There's also a void in the restaurant market for


Petrillo hopes to open S3 by the end of

next summer. "I would like to say that we're trying to have S3 open by

September. But there are two things I know -- you never open on time,

and you never open under budget." 

Follow Clean Plate Charlie on Facebook and on Twitter: @CleanPlateBPB.

Use Current Location

Related Location

Hilton Fort Lauderdale Beach Resort

505 N. Fort Lauderdale Beach Blvd.
Fort Lauderdale, FL 33304


Sponsor Content


All-access pass to top stories, events and offers around town.

Sign Up >

No Thanks!

Remind Me Later >