Salsa Fiesta opened its second U.S. location, in Pembroke Pines, last Wednesday, six months past a projected March opening due to construction delays. CEO and owner Cesar Olivo introduced the sixth location of his fast-food chain from Venezuela to Miami in 2009, reported Miami New Times critic, Lee Klein.
The chain is already scouting additional locations in
both the Miami-Dade and Broward markets, confirms Alan Benjamini,
district manager of the Pembroke Pines shop. "It's just a matter of
securing spaces and laying the groundwork as far as which will open
next," he said.
Salsa Fiesta is a fast-casual chain that "screams
refreshing energy" through "flavorful Mexican-style food" that,
despite the casual concept, apparently makes "art and craft on every
plate." Customers order at the register, fast-food style, for what's marketed as made-from-scratch, quick cuisine.
Olivo and his wife, Adriana Perez Benatar, took just under two years to
assemble a menu that nods to Caribbean flavors in Mexican- and Venezuelan-style street food, which includes tacos, burritos, fajitas, and an array
The most popular items in the Pembroke location are fajitas ($10.99) or salsa enchiladas, made with chicken or
steak, cilantro-lime rice and beans, topped with cheese and tomato or
tomatillo salsa ($10.99).
A selling point in Miami and likely
this market are the two-for-one margaritas and beers during happy hour, from 3
to 7 p.m. Monday through Friday.
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Cobblestone Plaza, 14914 Pines Blvd., Pembroke Pines
11:30 a.m. to 10 p.m. Monday through Saturday, noon to 9 p.m. Sunday