Who remembers Surge soda? If you were a child of the 90's, you probably had a can of the neon green citrus soda in your hands while you were jamming out to Backstreet Boys. The beverage was discontinued by Coca-Cola a dozen years ago, but (much like the Backstreet Boys), it continued to have a cult following.
Enter three Surge Superfans on a mission to bring their favorite soda back from the flavor grave. Evan Carr, Sean Sheridan, and Matt Winans formed the Surge Movement. With a Facebook page nearly 150,000 strong, the trio of friends started a campaign to bring Surge back.
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The Surge Movement raised nearly $4,000 in 2013 to rent a billboard a stone's throw from Coke's Atlanta headquarters which read: "Dear Coke, we couldn't buy Surge so we bought this billboard instead". The group also held calling campaigns, urging fans to call Coke's headquarters, and sent out Christmas cards to the soft drink's executives, asking for Surge for Christmas.
The moves worked. In a Coca-Cola blog post, Racquel Mason, associate vice president of sparkling flavors, Coca-Cola North America (now that's a title, by the way), said, "more than 128,000 people a dozen years after a brand left the market saying, 'Please bring it back!' That's the best compliment any brand could hope for."
The soda is currently on sale only on Amazon.com. and is already sold out. Of course, you can buy some on eBay (for about five bucks a can). While you wait for Coca-Cola to make some more surge (you can backorder on Amazon), we suggest checking out the amazing Surge playlist the Surge Movement guys have compiled on Spotify.
The 68-song playlist features the coolest songs from the 90's. All the best bands are here -- Incubus, Green Day, Red Hot Chili Peppers, and the Backstreet Boys! The songs bring back instant nostalgia (when was the last time you heard Pretty Fly for a White Guy or Semi-Charmed Life) -- which is exactly why people wanted Surge's return so badly.
In the immortal words of Backstreet Boys, "That makes you larger than life!"
Follow Laine Doss on Twitter @LaineDoss and Facebook.
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