When Taco Bell launched the Doritos Locos taco, with a shell made from nacho cheese Doritos tortilla chips, stoners everywhere said a little prayer of gratitude.
The product also translated into an out-of-the-ballpark hit for the fast food giant. USA Today reports that in less than one year, over 350 million Doritos Locos tacos were sold, making it the company's most successful item ever.
With that much success, you can bet the product developers at Taco Bell
worked hard and long to develop another taco that would perform as
strongly. They didn't have to look any farther than in the same
supermarket snack aisle. Thus, we figure that's how the Cool Ranch
Doritos Locos taco was born.
Though there have been rumors for
months about the taco, made with a Cool Ranch Doritos shell, the product
announcements -- one day before the official launch. The
social media-conscious company even provided a handy hashtag
(#CoolRanchDLT) so fans could share pictures of the new taco.
Of course, there were some glitches to the roll-out. Apparently some Taco Bell restaurants didn't get the product or the memo that it was OK to sell these tacos a day before the official launch and Taco Bell found themselves tweeting an apology:
We didn't have any problems getting the product. At our local Taco Bell, the Cool Ranch Doritos Locos Tacos were available in regular ($1.39) and supreme ($1.69). For brevity, we'll review the supreme, which gives you much needed tomatoes for color and flavor.
The Cool Ranch version doesn't pack the initial flavor "bite" of the nacho cheese Doritos Locos taco. In fact, several bites of the shell alone were needed to determine that yes, this actually was a ranch flavored taco shell. Other than that, expect your typical Taco Bell supreme taco -- ground meat, lettuce, tomatoes, cheese, and sour cream. The taco meat was pretty salty, so the supreme's tomatoes worked to balance that with some sweetness and acidity.
According to Taco Bell's website, the Cool Ranch Doritos Locos Taco Supreme contains 200 calories; 12 grams fat; and 370 milligrams sodium. Not bad if you can stop at one.
In conclusion, though Taco Bell will likely sell a few hundred million of this new taco, if you're looking for wow! factor in your stoner food, stick to the nacho cheese Doritos shell version...though at midnight either one would work well to satisfy your cravings.
If you like this story, consider signing up for our email newsletters.
SHOW ME HOW
You have successfully signed up for your selected newsletter(s) - please keep an eye on your mailbox, we're movin' in!