This Week in Beer News: Hello Kitty Has a Beer, Oktoberfests Abound, and There Is No Craft Beer Bubble
Hump Day is here, the savior has arrived and his name isn't Jesus. It's your weekly beer baptismal because you got to believe in something.
So bust out the sixer as a sacrament and start chugging away. Anybody who thinks you're crazy is obviously a non-believer. Remember, the greatest trick the Straighedgers ever pulled was convincing the world that beer didn't exist.
You heard right. Bust out the beer stein, don your lederhosen and start Schuhplattling the night away to the sound of thumping tubas. There is no designated days for Oktoberfest but it generally runs for at least two consecutive weeks at the end of September and beginning of October. It may be the biggest celebration of the year behind Christmas. There are parties everywhere, go find one:
Kudos to SABMiller for digging deep and getting to the roots of craft beer. Heavily cultivated in parts of Africa and being rich in carbohydrates, the cassava root is a major staple in developing regions. SABMiller saw an opportunity to help farmers by having them use cassava instead of barley, sending trucks out to purchase what they grew and using it to make beer in Africa. The move ended up providing income for 500 families.
Anheuser-Busch became a little bit more popular in Oklahoma after the state finally allowed sales of Budweiser and other A-B with over 5 percent alcohol. Because of dispute between the Sooners and the company back in 1977, only A-B products with 3.2 percent or less alcohol have been sold in Oklahoma. Sales of 5 percent Budweiser, etc. begin November 1.
The same company that brought Hello Kitty to your kids is now making an alcoholic beverage with the same character. The tropical fruit-flavored Hello Kitty beer with an alcohol percentage of 2.8-3.2 is brewed by Longquan in Taiwan and sold in parts of China with the hopes of attracting more Chinese women to beer. Not a bad marketing technique, but of course there are people out there who fear that it may encourage youth drinking. Sorry girls, there are no plans for Hello Kitty beer to be sold in the U.S.
That's right, you heard it, straight from the horse's mouth. Bart Watson, an economist from the Brewers Association, makes the argument that there is no craft beer bubble in the U.S. because the market is still under capacity. At a per capita rate, Germany is way more saturated with breweries than the U.S. Watson says that the American economy can support up to 50,000 breweries. With craft beer market share only steadily creeping, there is still much more room for growth, Watson argues. Also keep in mind that 2013 findings are not released until next year.
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