West Palm Beach to Be Renamed Trader Joe's?

Trader Joe's: Is cheap wine worth renaming a city over?
Trader Joe's: Is cheap wine worth renaming a city over?

Trader Joe's, the quirky grocery chain that people love more than their pets and children, is expanding to the Sunshine State.

The Trader Joe's website lists Naples as the first Florida location for the chain that features Three Buck Chuck wine (yes, it sells for $3 a bottle, and no, it doesn't suck) and other healthy food items.

West Palm Beach officials, however, want Trader Joe's to come to their neck of the woods -- and it seems they'll do just about anything to get their way. Including renaming West Palm Beach. New name? Trader Joe's, Florida!

According to the Palm Beach Post, WPB Commissioner Kimberly Mitchell said she'd consider renaming the city -- but just for a day (whew)!

Apparently, everyone's jumping on the Trader Joe's bandwagon. The West Palm Beach Downtown Development Authority plans to start a marketing campaign, asking people, "What would I trade for Trader Joe's?"


we're asking -- what would you trade for Trader Joe's to come to West

Palm Beach?  Personally, we'd trade almost anything for a case of $3


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