Closer Look: d.b.a./café in Fort Lauderdale

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d.b.a./café is located at 2364 N. Federal Highway in Fort Lauderdale.

After spending almost two decades running kitchens, mostly in New York City, where he was born and bred, chef Steve Zobel in April 2011 packed up the family and relocated to South Florida for better weather and a change of pace. After less than a year on Fort Lauderdale Beach at the Atlantic Resort & Spa's East End Brasserie, he was, in his own words, "miserable." He said he had "done the corporate-hotel thing for a really long time," mainly at Triomphe, a longstanding French restaurant in New York's Theater District. Zobel also worked in New York at Sign of the Dove and Contrapunto, in addition to stints in New Orleans and Martha's Vineyard. East End Brasserie seemed to be his boiling point. As an August New Times review revealed, cold, hard economics were forcing the brasserie to compromise its upscale menu by adding mass-appeal items like chicken wings and happy-hour specials. Read the full review on d.b.a/cafe.

Published on February 15, 2013

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frankd4 topcommenter

the economic model here is spend BIG on marketing and promotion and simply underdeliver since TOURISTs are a captive audience and will go home soon and the locals have no where else to go

there is no economic incentive to get fancy when sysco / henry lee / chenney bros  will provide all the quantity processed foods and southern / arepublic national / premier will provide all the latest beverages

heck sysco even delivers the pickles already sliced = you don't even need a kitchen staff anymore

and EVERY place has dozens of "craft" beers so just pour the cheapest weasel piss you can buy BUT have $9 guinness just in case a patron has an olde fashioned expense account or is a newly flush scamster who is the next rothstein

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