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Best Business Name

Ask how this eye-catching joint along a particularly butt-ugly stretch of Route 441 got its name. Go ahead. You´ll probably be compensated for your time with a withering stare and a stern reply: ¨Through marriage, OK? Next!¨ If that´s the truth, fine, but ETF Co. must attract customers hoping it´s really a wedding chapel, makeup warehouse, or place for Michael Jackson to unload stolen goods (on consignment).

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