Its 2 a.m. on a Friday night. Youre drunk, as usual. Then, a gurgle in your belly it starts out low and bass-heavy like far away thunder before building into a crescendo of crackling, splooshing, swirling noise. Its the onset of the munchies, and a particularly vicious case at that. Luckily, you thought ahead, you intrepid substance abuser you. The freezer is fully stocked: One carton Chunky Monkey. One half container of Half Baked (hey, someone got into it!). And the pièce de résistance two untouched pints of Phish Food. As you plop back onto your couch, spoon in one hand, now-sticky carton in the other, you feel proud knowing that not only does your ice cream of choice taste fucking delicious, its a responsible choice too.
Responsible? For reals! Thats the great thing about Ben & Jerrys Ice Cream: Its a progressive company that strives to minimize waste, use sustainable food sources, and create fair employment opportunities for all its workers. And as of today, B&Js has been doing it their way for 30 years. Sweet, a birthday! You dont even have to buy a gift, theyll give you one. Just head out to your nearest Ben & Jerrys Scoop Shop (find participating locations at www.benjerry.com) and ask for your free ice cream cone! Again: All day today, one scoop, any flavor, on a cone, for free. Hows that for a progressive company? Now, its too bad you cant live solely on ice cream. (Well
Tue., April 29, 2008