When you're shopping, it's always nice to shun the big-box store and support the little guy... but when you're about to drop a grand on a single item, you want to make sure you've considered your options. Enter Surf World: the little guy with the big selection. The team that runs this family-owned business has been known to brag that it has "more paddleboards in stock than all the other paddle shops in South Florida combined" (not to mention a killer selection of sandals and skateboards). The place sells all types of SUP equipment, from inflatables that you can stash in your studio apartment to specialty models for racing, plus a selection of board shorts to wear in the ocean and the waterproof video camera with which to capture your radical exploits. It also does sales, rentals, and lessons ($50 for a group lesson, $80 for a private), so you can go from knowing nothing to knowing everything in no time.