It ain't easy to make it these days as a small business owner with a brick-and-mortar shop. But for four years, Groove has triumphed over all challengers. It has competed with the TJ Maxxes of the world selling Volcom and undercutting prices. It's drawn loyal customers even though they could pick up sunscreen at Wings. It's even outlived crazy road, bridge, and casino construction in Dania Beach. That's because they stock the shop with quality gear like old Thrasher logo tees ($21.95), Sector 9 and Santa Cruz skateboards (about $200 for completes), and surfboards, leashes, and travel bags. Staff greets customers, even groms who are getting their first boards, with friendly hellos instead of acting too cool for school. Heck, they're especially nice to kids. So when you're in the market for some new boardshorts, or Junior or Juniette needs a deck, go here — not Walmart, please. You've probably driven by; next time, stop in. They also do repairs, offer lessons, and rent paddleboards.