You're driving down to South Beach for the night to catch Steve Aoki smash cake in someone's face and press mad buttons, when you press play yourself, but on your iPod. West Palm Beach native Will Brennan's Prodigal Son release comes up first. And lo and behold, Brennan's also heading south on 95 in the early verses of the opening track, "RNR." The whole album has both mainstream radio appeal and a delightful enough edge to keep it interesting and memorable. Brennan is one of the few hip-hop artists signed to Aoki's Dim Mak Records. Since this free full-length, Brennan's continued to create songs influenced by South Florida — with themes like humping in the ocean and hating his job. With or without a substantial label behind him, we think Brennan's got enough flavor and skill to break the sunny glass Florida ceiling.