In terms of vocal tone and lyrical character, Lafata faces no contest for hip-hop's hepster audience: shuffle Young Miss America in your player with The Marshall Mathers Show and you picture Em the pesky bird, nasally chirping his crowded lines around the head of the lion Chains, who luxuriously stretches out his wry rhymes in a husky, Ian Dury-ish grain. Thankfully, Gold Chains doesn't come off as a hustling would-be star, which will make him twinkle brightly in the eyes of former Slim Shady apologists.