Walgreens Beer: Worth $3 a Six-Pack?

If your debit card's been stolen, and you're left with a troika of crumpled one-dollar bills plus a few coins and fuzzballs in your pocket, this'll work.Big Flats, 1901? Sounds like the site of a fictional railroad accident, implying not refreshment but derailed coal cars oozing steam and death...

By Jeff Stratton

January 30, 2011

[
        {
          "name": "GPT - Billboard - Slot Inline - Content - Labeled - No Desktop",
          "component": "16971022",
          "insertPoint": "2",
          "requiredCountToDisplay": "2"
        },{
          "name": "Editor Picks",
          "component": "15769925",
          "insertPoint": "4",
          "requiredCountToDisplay": "1"
        },{
          "name": "Inline Links",
          "component": "16575154",
          "insertPoint": "8th",
          "startingPoint": 8,
          "requiredCountToDisplay": "7",
          "maxInsertions": 25
        },{
          "name": "GPT - Rectangle 2x - Slot Auto-select - Labeled",
          "component": "15782206",
          "insertPoint": "8th",
          "startingPoint": 8,
          "requiredCountToDisplay": "7",
          "maxInsertions": 25
        },{
          "name": "Inline Links",
          "component": "16575154",
          "insertPoint": "8th",
          "startingPoint": 12,
          "requiredCountToDisplay": "11",
          "maxInsertions": 25
        },{
          "name": "GPT - Leaderboard to Tower - Slot Auto-select - Labeled",
          "component": "15782207",
          "insertPoint": "8th",
          "startingPoint": 12,
          "requiredCountToDisplay": "11",
          "maxInsertions": 25
        }
      ]

If your debit card's been stolen, and you're left with a troika of crumpled one-dollar bills plus a few coins and fuzzballs in your pocket, this'll work.

Big Flats, 1901? Sounds like the site of a fictional railroad accident, implying not refreshment but derailed coal cars oozing steam and death.

Pairing the adjective "flat" with the noun "beer" takes a certain kind of marketing genius, the sort Walgreens tapped to help sell their ersatz lager.

In a world where Schaffer's is as hard to find as Tibetan hash, where Red, White, and Blue has gone dark and the beacon of Old Milwaukee Light gets eclipsed by micro/craft brews with fancy Madison Avenue names like Twisted Limb Nut Brown Ale and Pullman Car Porter, where does Big Flats fit?

If it didn't look so much like "Big Farts" on the can, it'd have more of a chance.

Follow Clean Plate Charlie Facebook on Twitter: @CleanPlateBPB.

Become A Member

BEFORE YOU GO...
Can you help us continue to share our stories? Since the beginning New Times Broward-Palm Beach has been defined as the free, independent voice of South Florida — and we'd like to keep it that way. Our members allow us to continue offering readers access to our incisive coverage of local news, food, and culture with no paywalls.