Video: Jah Cure and Jr. Reid -- "Hot Long Time"

It's hard to understand why Jah Cure's trajectory hasn't been as strong as many people thought it would be in 2008. He was the hottest name in reggae in 2007 but this year has been sort of a cool-down. In a sense, that's just setting him up for an even...

By Jonathan Cunningham

December 31, 2008

[
        {
          "name": "GPT - Billboard - Slot Inline - Content - Labeled - No Desktop",
          "component": "16971022",
          "insertPoint": "2",
          "requiredCountToDisplay": "2"
        },{
          "name": "Editor Picks",
          "component": "15769925",
          "insertPoint": "4",
          "requiredCountToDisplay": "1"
        },{
          "name": "Inline Links",
          "component": "16575154",
          "insertPoint": "8th",
          "startingPoint": 8,
          "requiredCountToDisplay": "7",
          "maxInsertions": 25
        },{
          "name": "GPT - Rectangle 2x - Slot Auto-select - Labeled",
          "component": "15782206",
          "insertPoint": "8th",
          "startingPoint": 8,
          "requiredCountToDisplay": "7",
          "maxInsertions": 25
        },{
          "name": "Inline Links",
          "component": "16575154",
          "insertPoint": "8th",
          "startingPoint": 12,
          "requiredCountToDisplay": "11",
          "maxInsertions": 25
        },{
          "name": "GPT - Leaderboard to Tower - Slot Auto-select - Labeled",
          "component": "15782207",
          "insertPoint": "8th",
          "startingPoint": 12,
          "requiredCountToDisplay": "11",
          "maxInsertions": 25
        }
      ]

It's hard to understand why Jah Cure's trajectory hasn't been as strong as many people thought it would be in 2008. He was the hottest name in reggae in 2007 but this year has been sort of a cool-down. In a sense, that's just setting him up for an even stronger 2009.

Here's the video for the song "Hot Long Time" off of Jah Cure's upcoming album, "The Universal Cure." It's unclear when the album is coming out, but if his record label (SoBe Entertainment) want to recoup some money for shooting videos like this, they're going to have to drop it soon.

--Jonathan Cunningham

KEEP NEW TIMES FREE... Since we started New Times, it has been defined as the free, independent voice of South Florida, and we'd like to keep it that way. Your membership allows us to continue offering readers access to our incisive coverage of local news, food, and culture with no paywalls. You can support us by joining as a member for as little as $1.