This week, Broward County commissioners will debate whether the county should change its name.
Comissioner Chip LaMarca is behind the idea, and bothered that no one outside of Florida has heard of Broward (unless they accidentally Google: weather in hollywood, and our Hollywood popped up).
We agree with LaMarca.
The name must change. Though his suggestion -- Lauderdale County -- puts us to sleep.
If LaMarca wants buzz, let's actually draw attention to Broward County's venerable ethos.
Here are eight better ideas: