"Falic" Symbol: Eva Longoria's New Perfume Launched Amid Stench of Double Entendre | New Times Broward-Palm Beach

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"Falic" Symbol: Eva Longoria's New Perfume Launched Amid Stench of Double Entendre

Maybe it was a subconscious desire. Or a sign of how deeply she's committed to her role in Desperate Housewives. When the time came to craft a seductive fragrance Eva Longoria Parker was drawn to a man named Falic .

Jerome Falic, to be exact. He's the CEO of Duty Free America, which is the parent company of Falic Fashion Group, based in Hollywood.

From Women's Wear Daily, which just posted an article about the collaboration:

"Eva was involved from Day One with all aspects of the project," said Falic.

"At the end of the day, it's about Eva. She wanted something different, so we designed quite a few different [versions]."
The fragrance is called, simply, Eva. Lovely. And it makes sense, since she's the celebrity spokesperson. But we still think Falic's name would have been a better choice.