A Brief Lesson in How a News Release Gets a Blogger's Attention | New Times Broward-Palm Beach

Broward News

A Brief Lesson in How a News Release Gets a Blogger's Attention

This blogger gets dozens -- nay, hundreds -- of news releases per day, and 99 percent of them are rubbish. You must be wondering what makes that 1 percent stand out. If I had to give a single answer, it's double-entendre.

Today's winner is Seminole Hard Rock Casino marketing director Rob Dearstine. I don't know if his X-rated entendre was deliberate or one of those happy accidents. Either way, it will be rewarded by this blog's posting of the entire news release... after the jump.

See if you can spot it yourself. Here's the release:

HOLLYWOOD, Fla. -- Enjoy Karaoke? Then you're going to love singing for free slot machine play, a fun, new promotion that'll be introduced June 29 at Seminole Casino Hollywood.

"We're going to hold Karaoke contests in our Stage Bar every last Tuesday of the month starting at 10 p.m. that makes the old saying: 'singing for your dinner' passé'", said marketing director, Rob Dearstine.

The casino with the big bingo hall that's located across the street from Seminole Hard Rock also recently introduced exclusive free drinks for all players -- whether it's bingo, poker, or slot machines. Just like in Vegas. They even offer free bingo every Tuesday evening at 5 p.m. and 9:30 p.m.

"Our specialty is in providing a party atmosphere here at Seminole Casino Hollywood," Dearstine explained. "We also have some of the loosest slots in Florida for a great night out."

Yes, I suppose since Cheetah's in Hallandale Beach was closed for prostitution, it was a matter of time before someone else claimed the title.