Google Killing Newspapers? | New Times Broward-Palm Beach

Google Killing Newspapers?

I think not. There's a debate about it at Romenesko which I find ludicrous. The argument started with this article, which apparently was based on a gripe by Sam Zell, the new Tribune Co. owner. If this is an omen of how Zell thinks, then the Sun-Sentinel and other Trib papers are truly in trouble.

The truth is that Google is actually a great tool for newspapers to build web traffic. And if it's about Google snaring advertising dollars, well, goddamn, it's a free market. It's simple, newspapers need to do a better job to entice advertisers to their websites to overcome the loss of revenue in the printed pages. Getting it done, of course, will take ingenuity. And that's in short supply in the tired newspaper industry.