411-PAIN Commercials: Cop, Ambulance Driver, "Stay in Yo' Lane"

This week's New Times cover story is an investigation of 1-800-411-PAIN Referral Service, a Broward company that calls itself a "medical and legal referral service" for people who have been injured in car accidents. Call the hotline and you'll be sent to a chiropractor and/or lawyer in a network that...

By Lisa Rab

December 7, 2010

[
        {
          "name": "GPT - Billboard - Slot Inline - Content - Labeled - No Desktop",
          "component": "16971022",
          "insertPoint": "2",
          "requiredCountToDisplay": "2"
        },{
          "name": "Editor Picks",
          "component": "15769925",
          "insertPoint": "4",
          "requiredCountToDisplay": "1"
        },{
          "name": "Inline Links",
          "component": "16575154",
          "insertPoint": "8th",
          "startingPoint": 8,
          "requiredCountToDisplay": "7",
          "maxInsertions": 25
        },{
          "name": "GPT - Rectangle 2x - Slot Auto-select - Labeled",
          "component": "15782206",
          "insertPoint": "8th",
          "startingPoint": 8,
          "requiredCountToDisplay": "7",
          "maxInsertions": 25
        },{
          "name": "Inline Links",
          "component": "16575154",
          "insertPoint": "8th",
          "startingPoint": 12,
          "requiredCountToDisplay": "11",
          "maxInsertions": 25
        },{
          "name": "GPT - Leaderboard to Tower - Slot Auto-select - Labeled",
          "component": "15782207",
          "insertPoint": "8th",
          "startingPoint": 12,
          "requiredCountToDisplay": "11",
          "maxInsertions": 25
        }
      ]

This week's New Times cover story is an investigation of 1-800-411-PAIN Referral Service, a Broward company that calls itself a "medical and legal referral service" for people who have been injured in car accidents. Call the hotline and you'll be sent to a chiropractor and/or lawyer in a network that includes 47 accident clinics in five states.

Commercials are a huge part of the business -- the company has spent $13.2 million on advertising in the past dozen years, according to court documents. Here are some of the most popular ads: A model posing as a cop, an ambulance driver advising an accident victim (in Spanish), and the "Stay in yo' lane" jingle, heard on radio stations such as Hot 105.

KEEP NEW TIMES FREE... Since we started New Times, it has been defined as the free, independent voice of South Florida, and we'd like to keep it that way. Your membership allows us to continue offering readers access to our incisive coverage of local news, food, and culture with no paywalls. You can support us by joining as a member for as little as $1.