Broward News

411-PAIN Commercials: Cop, Ambulance Driver, "Stay in Yo' Lane"

This week's New Times cover story is an investigation of 1-800-411-PAIN Referral Service, a Broward company that calls itself a "medical and legal referral service" for people who have been injured in car accidents. Call the hotline and you'll be sent to a chiropractor and/or lawyer in a network that includes 47 accident clinics in five states.

Commercials are a huge part of the business -- the company has spent $13.2 million on advertising in the past dozen years, according to court documents. Here are some of the most popular ads: A model posing as a cop, an ambulance driver advising an accident victim (in Spanish), and the "Stay in yo' lane" jingle, heard on radio stations such as Hot 105.