In that past few years, the culinary world has become a bit of a congested mess, with chefs turning into household names and Hollywood-caliber personalities bursting from the kitchen into the limelight. Fledgling epicurean operations have resorted to gimmickry and "shticks" in order to stand out in this oft-confusing sea. To what degree these entities reach success is debatable and, quite frankly, a bit early to understand with any degree of clarity.
But one recipe-dispensing, healthy-living website that has managed to stand out in this fracas is the acerbic, witty, and downright lexically violent entity known as Thug Kitchen.
In a balanced use of crisp photography, meme-styled text-wrapping, an affinity for gangsta rap, and a devil-may-care, we-don't-give-a-fuck attitude, Thug Kitchen has turned the droll exercise of internet recipe-reading into a chuckle-inducing visual feast.
It also helps that early on, the site caught Gwyneth Paltrow's eye, and she simply couldn't shut the fuck up about it.
See also: When Celebrities Cook: Gwyneth Paltrow
So was it really a big surprise that the until-now-jealously-guarded identities of the creators of the site have been outed and that Michelle Davis and Matt Holloway have published a book to go with their popular site? Or as this Epicurious piece shows, the pair are easy-going collaborators who've had great luck with their potty mouths.
From Davis' apartment, the duo has been working together since 2012. Neither comes from a background in the culinary arts, with Holloway having experience as a regular photographer.
In fact, their foodie credentials --- beyond running an extremely popular cooking site for the past few years -- are limited to Davis' time working at a grocery store where she was able to meet private chefs and slowly became involved in culinary efforts as support staff at pop-ups and private events.
Noticing that most "personal" styled food blogs and websites initially serve as ego platforms for the creators and secondarily as recipe dissemination centers, the pair took a motherly approach toward their readership but with a far more vulgar vocabulary in their arsenal.
Hey, maybe if all our mothers had told us to "shut the fuck up and eat your liver like a good fucking boy," we wouldn't be so initially adverse to it today. The world may never know.