Cocktails & Spirits

"Drink Like a Local" Campaign Pushes Local Craft Brews

For more on South Florida's food scene, check out New Times' Taste guide, hitting newsstands Thursday, February 21.

For foodies, being encouraged to eat locally is nothing new. Farm-to-table as a culinary buzz term has been around a long time already. But supporting your local purveyors doesn't apply just to produce and pork products. What about those after-work suds that flow so freely?

Enter Florida's "Drink Like a Local" campaign, designed to get the Sunshine State's beer drinkers to put down the Budweiser and pick up a Cigar City Jai Alai IPA instead.

Launched less than a year ago by Ian Salzberg and John Linn of Brown Distributing, the rapidly growing campaign is all about encouraging Floridians to look to their own backyards when it comes to getting their brew on.