Ben & Jerry's Renames Cookie Dough Flavor I Dough, I Dough in Honor of Supreme Court Gay Marriage Decision | New Times Broward-Palm Beach

Ethical Eating

Ben & Jerry's Renames Cookie Dough Flavor I Dough, I Dough in Honor of Supreme Court Gay Marriage Decision

Many people have already changed their profile pics back to non-rainbow filtered images. And that's O.K. No one is questioning your commitment to civil rights simply because you prefer your face with an ethereal Amaro Instagram filter instead of a rainbow. 

Luckily, there are plenty of consumerist — and even delicious — ways to express your LGBTQ solidarity,

Ben & Jerry's has renamed its Chocolate Chip Cookie Dough flavor I Dough, I Dough in honor of the recent Supreme Court decision on marriage equality that essentially legalized gay marriage in all 50 states. 

Ben & Jerry's considers itself "an aspiring social justice company" and has many issues that it considers part of its corporate values, such as climate change, workers' rights, and money in American politics, as well as the Ben and Jerry's Foundation. Ben & Jerry's was the first company in Vermont to offer full benefits to same sex couples and they did so way back in 1989.

And, when Vermont passed its state level gay marriage bill in 2009, the company renamed its uber popular Chubby Hubby flavor, Hubby Hubby in honor of the occasion.

Now they're doing it again. In a statement from Ben & Jerry's wrote:
Across the country and around the globe, the movement for marriage equality is on an unstoppable roll, generating history-making victories, game-changing wins and growing waves of public support for legalizing same-sex marriage everywhere.

With this ruling, the SCOTUS recognizes the bond of love and commitment between two people, and protects the fundamental rights and freedoms that come with it.
I Dough, I Dough will be available in a special commemorative pint sleeve at participating scoop shops for a limited time. The commemorative pint sleeves can also be purchased online through the Human Rights campaign.

You can contact Rebecca McBane, Arts & Culture Editor/Food Editor at [email protected]. Follow @cleanplatebpb on Twitter and like New Times Broward Palm Beach Food & Drink on Facebook to stay connected for all the local food news and events.