Coral Sky Is Now the Perfect Vodka Amphitheatre

Just when we were getting accustomed to calling the West Palm Beach music venue by its birth name, Live Nation and Perfect Vodka announced today a new, multiyear partnership. Behold, the age of Perfect Vodka Amphitheatre is upon us.

During its history, the nearly 20-year-old amphitheater has gone through more name changes than Snoop Dogg (AKA Snoop Lion, DJ Snoopadelic, and Snoopzilla.) First opening in 1996, it was rechristened Mars Music Amphitheatre in 2000, then Sound Advice Amphitheatre in 2003 (after Mars Music filed for bankruptcy), before being renamed once more as Cruzan Amphitheatre in 2008, the rum company sponsorship lasting the longest of the three.

As for the sponsor, if you're unfamiliar with Perfect Vodka, the news release promises that it's “a one-of-a-kind alcoholic beverage. It is the only vodka made from the natural waters of the Vosges Mountains and the winner of the prestigious 2014 International Craft Spirits Award gold medal, naming it the smoothest, best tasting spirit in the entire world.” Having never tasted it, I can't tell you if it's as heavenly as they make it sound, but after a quick Google search, I did discover that a handful of Florida stores carry it.

In terms of the quality of the name, Perfect Vodka Amphitheatre is actually pretty smooth. It's by far a better one that some of the God-awful names we've seen in this modern era of venue sponsorships. For example, Washington state has the SleepCountry Amphitheater (as in blackout drunk?). However, our cousins to the north in Tampa take the prize with the MidFlorida Credit Union Amphitheatre at the Florida State Fairgrounds because the old title, 1-800-ASK-GARY Amphitheatre, was just too damned short.

Over the next few months, the 19,000-capacity outdoor Perfect Vodka Amphitheatre will have a snazzy lineup of upcoming concerts under its new banner: Dave Matthews Band, Toby Keith, Incubus, Deftones, J. Cole, Big Sean, Tim McGraw, Kelly Clarkson, and Zac Brown Band.