Nope, the pastries aren't making strippers fat. Instead, Spearmint Rhino Gentlemen's Club — an international strip club chain with more than 15 locations nationwide, including one in West Palm Beach — is claiming a local doughnut shop has been wrongfully profiting off its brand imaging and confusing customers.
According to a recently-filed lawsuit Spearmint Rhino is suing Sunrise-based Rhino Doughnuts and Coffee for taking advantage of the club's already famous branding, which has received national attention after being featured on shows like South Park, Tosh.0, and The Tonight Show.
In the lawsuit, Spearmint Rhino is asking for a portion of profits from the doughnut shop, removal of retail items featuring the Rhino Doughnuts logo, and the business domain name, RhinoDoughnuts.com.
Rhino Doughnuts & Coffee opened its flagship location in Lauderdale-by-the-Sea in November 2013, and has since grown to three additional locations at the Sawgrass Mills mall, Sunrise, and Boca Raton. A Miami location is planned for 2016.
Rhino Doughnuts & Coffee marketing director Jonathan Zakim recently told Local10.com the lawsuit filed in South Florida court about a month ago was "flattering," but that he is confident the doughnut sales do not take away from the Palm Beach County strip club's business in any way.
"The fact that they thought our name and our brand could be confused with their brand is quite the compliment," he said in the Local10.com interview. "We went through strenuous efforts to get our name trademarked and our logo trademarked."
Nicole Danna is a food writer covering Broward and Palm Beach counties. To get the latest in food and drink news in South Florida, follow her @SoFloNicole or find her latest food pics on the BPB New Times Food & Drink Instagram.