Openings and Closings

TooJay's Deli in Palm Beach Gardens Adds a Wine and Beer Bar, Hallandale Location Planned

With the opening of spots like Top Hat Delicatessen near Fort Lauderdale's FAT Village arts district, we're seeing the familiar Jewish-American deli concept getting a modern makeover. Now, TooJay's deli is making some changes too.

In fact, soon you might be able to enjoy a glass of wine or Florida-made craft beer to pair with your tuna melt.

Along with remodeled décor, the Palm Beach Gardens TooJay's (11701 Lake Victoria Gardens) has debuted the chain's first in-house bar at the restaurant's entryway. Here, patrons can choose from more than ten wines by the glass, mimosas, and draft or bottled beer including Brooklyn Brewery's Brooklyn lager, Orange Blossom Brewing Co's Orange Blossom pilsner, and Inlet Brewing's Monk in the Trunk organic amber ale.

The Palm Beach County restaurant's newly fashioned eight-seat bar stands as the first in South Florida. Over the next few years, each TooJay's has a renovation planned, and moving forward there could be more bars on the way. 

"TooJay's has always served beer and wine, but many guests don't know that we offer it," said TooJay's CEO Jim Vinz. "[Our Palm Beach Gardens location] had the space and also the demographics that we felt was perfect for a test. The new bar area allows us to more prominently feature beer and wine. Ultimately, guest feedback will determine if this is an element in the new store design that is included going forward."

Although the Orlando location is up next for a complete remodel, it will not include a standalone bar. Two new restaurants are slated to debut the new TooJay's modern look and feel in South Florida, including a location in Hallandale Beach that will open in January and a second at the Palm Beach Outlets in West Palm Beach. 

Founded in 1981, TooJay's has become a Florida institution best-known for serving authentic New York deli comfort food. The chain has 26 restaurants throughout the state specializing in sliced-to-order meats, stacked sandwiches, and a variety of fresh-baked goods including bread, pastries and desserts. Visit

Nicole Danna is a food writer covering Broward and Palm Beach counties. To get the latest in food and drink news in South Florida, follow her @SoFloNicole or find her latest food pics on the BPB New Times Food & Drink Instagram.