Oh sure, there's kelp and vitamins. But there's also organic wine, dolphin-safe tuna, herbal cat collars, nonaerosol air fresheners, eyestrain-reducing light bulbs, triple-milled pure vegetable soap, and eggless egg salad, as well as hormone-free, antibiotic-free chicken, eggs, and milk. Not to mention an organic salad bar and produce department, packaged sushi, a bakery featuring flourless sugarless chocolate cake, and a prepared-foods department featuring turkey meatballs, Scandinavian shrimp salad, and roasted squash with fresh sage and garlic. This is Publix plus Walgreens for the health-conscious and environmentally aware but with perfectly stocked shelves and the kind of customer service normally found in chichi boutiques. "We haven't had it in a while, but I'll put in a request for it immediately," one "team member" said when a customer requested turkey salad with grapes. Prices range from a little more than average (99 cents for a can of tuna) to outrageous ($6.39 for one healthy light bulb). But then who ever said a pure body and a clean conscience come cheap?

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