It was a relatively quiet announcement, and a very bold one. But when Publix talks, even the Facebook fans listen, game time or not.
Originally featured in last week's sales ad, the announcement of their newest sub was also publicized during Game 4 of the NBA Finals on Tuesday night. While the Miami Heat lost to the Dallas Mavericks, more than 172,000 Facebook fans of Publix Subs (a page by fans of the food, not run by Publix) were introduced to the Buffalo Chicken Tenders Sub. (whole: $8.59)
Double-breaded, fried, and tossed in their own medium-hot Buffalo sauce, the sub standard has the chicken in between Swiss cheese and bleu cheese crumbles. However, like any tasty creation Publix whips up, you can add or take off anything you'd like. I got mine sans both cheeses and added provolone, lettuce, and sliced jalapenos for extra spiciness.
And for those on the go, you can call ahead to your local Publix deli and pre-order your sub. You'll thank me later when your lunchtime line is 37 people deep and you've only got half an hour to stuff your face.
For more super awesome Publix grocer greatness, if you get the new sub, download a coupon to get a free fountain drink.
Update June 10, 2011: At participating stores, the whole sub is on special for $6.99. Check your weekly ad to see if your store is available.