The book's title is taken from a scene in Sex and the City and hinges on the solipsistic worldview of series consultant Greg Behrendt, with faint murmurs of watery feminist protest from cowriter Liz Tuccillo. Behrendt coyly 'fesses up to being a reformed rascal himself, then steams full-speed ahead to the conclusion that if he's that way, then so too is the rest of mankind. Further, he is the one to set us myopic females straight and empower us to live rich, productive lives regardless of whether we manage to land one of the few golden exceptions to his he-man rule.
Behrendt's know-it-all bossiness may work for a putative self-help handbook, but it doesn't set quite the right tone for a chick flick aimed at a generation of women who, whether they know it or not, have been sufficiently empowered by the women's movement to want to direct their own lives. Kwapis and writers Abby Kohn and Marc Silverstein, who are charged with hacking a romantic comedy out of a plotless collection of cardboard characters and one man's full-service guide for the ditzy dater. And they don't come much ditzier than Gigi, nicely played by the adorably hamster-cheeked Ginnifer Goodwin as if practicing to be Sally Field. Though she shares an office with two older, maritally challenged BFFs (the Jennifers Aniston and Connelly) — whose own romantic troubles pipe a limp chorus to her full-blown love addiction — Gigi doesn't discernibly work. This leaves her free to stage drive-by snoops on an elusive realtor (Kevin Connolly) or sit by her exceedingly pink phone, endlessly dissecting his every mixed message with Behrendt's alter ego, guy-pal Justin Long, who, along with the countless gay men popping up as water-cooler therapists in current chick flicks, has Gigi all figured out. Except that, this being a film beamed at girls and gays, he can't just be right about everything. He must also show himself, when push comes to shove, inferior in character to his protégé as well as in need of enlightenment regarding his own failure to commit.
Kwapis, whose résumé spans the sincere (Sisterhood of the Traveling Pants) to the insane (The Office), is a comedy pro with enough finesse to smooth over the banal, slapdash editing. He's also softened Behrendt's ego and thrown some smarts the way of at least some of the women. If all you ask for is a few gay jokes, a perky score, pretty shots of Baltimore, and some clever but callow observations of sexual mores in the city, He's Just Not That Into You is an amiable enough night out.
What's depressing about this movie and others like it is the low bar it sets both for modern women and the movies that seek to represent them. That Warner Bros. has issued a companion featurette highlighting the ten chick-flick clichés you won't find in He's Just Not That Into You suggests some well-founded anxiety about precisely this issue as well as an obliviousness to its own overly familiar characters, which include the obligatory siren hardbody (a hammy Scarlett Johannsson) bent on wrecking a home — and guess who ends up unattached? That women are supporting this rubbish behind and in front of the camera (Drew Barrymore is an executive producer on the movie and has a small role) is dismaying. Even more disappointing are the massive female audiences who will flock to this movie as they did to its forerunner, Sex and the City — and Mamma Mia! last year — and leave death threats in the comments section of reviewers who beg to differ.