^
Keep New Times Free
4

104.3 The Shark’s Program Director John O’Connell on His Vision for the Future of Radio

Launched in August of 2015, The Shark broadcasts throughout Miami, Broward, and parts of Palm Beach County. 104.3 The Shark’s program director John O’Connell spoke to us about the vision the new station has for the future of radio — sponsored live music in South Florida — and it’s a grand one.

As the region’s only alternative rock option on the FM dial, The Shark will make its first big foray into  mid-scale music events on May 29, throwing an all-day indie-rock party featuring Young the Giant, Joywave, Bear Hands, JR JR, The Strumbellas, and Finish Ticket.

Here are some of the highlights from our conversation.

On how next week's Undertow Jam at Revolution Live came together.
John O’Connell: A couple months back we had spoken about putting something together to kick off summer. We thought maybe we could put something together that was a low-dough affordable show, invite some quality bands that are climbing the charts. So we took a look at a few bands out there, five or six, and just made this a real quality show. There hasn’t been a real radio show in a few years. Let’s see if we can drive some of these bands that wouldn’t normally tour together and put them in one show.

On why it's being held at Revolution.
When we were looking for a venue, we wanted to make it small, we wanted to make it intimate, we wanted to make it exclusive. We thought 2,000 or less people would be cool the first time for an event that people would really want to go to. We figured if we made it that way, people would feel like they were part of something special. This is the first real big show we’re doing. We’re planning other big shows down the line.

On their expectations for the inaugural event.
What we’d like to do is keep it every Memorial Day weekend. See if we can keep the same theme: quality bands for low money.

I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of South Florida and help keep the future of New Times free.

On keeping radio relevant in 2016. 
If you’re talking about stuff like iTunes or Pandora, yes, there’s always going to be some form of competition... Our main goal here is to stay local, be local, and they can’t do that.  Sending out jocks and saying hello and shaking hands with people, none of those other services can do that.

On staying local.
We actually have local bands appearing on another stage. We’re working with Revolution to bring in a couple of other bands to play a little bit earlier on an outdoor stage that’s free for everyone.

104.3 The Shark's Undertow Jam
With Young the Giant, the Strumbellas, Joywave, Bear Hands, and JR JR. 2 p.m. Sunday, May 29, at Revolution Live, 100 SW Third Ave., Fort Lauderdale. Tickets cost $23 plus fees via ticketmaster.com

Keep New Times Broward-Palm Beach Free... Since we started New Times Broward-Palm Beach, it has been defined as the free, independent voice of South Florida, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering South Florida with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

 

Join the New Times community and help support independent local journalism in South Florida.

 

Join the New Times community and help support independent local journalism in South Florida.