Adrian Grenier's Band the Honey Brothers' Video Shoot Shuts Down Radio-Active Records (Video) | County Grind | South Florida | Broward Palm Beach New Times | The Leading Independent News Source in Broward-Palm Beach, Florida


Adrian Grenier's Band the Honey Brothers' Video Shoot Shuts Down Radio-Active Records (Video)

You might remember, a few months back, the Honey Brothers took over Radio-Active Records to shoot their "She's Got No Love" video. The pop-folk, indie, Paul Simon-sounding group's big claim to fame is that its drummer is dreamy Entourage actor Adrian Grenier.

Director Ari Gold created this charming and heartwarming video. Not Jeremy Piven as Ari Gold as a music video director but the filmmaker by the same name. Why'd they pick Radio-Active as their set? Well, it is one of the raddest record stores, well, period, to be certain. But also, a gig at the area's W led these boys south and over to this Fort Lauderdale gem.

Owner Mikey Ramirez even makes a cameo because, he says, the original actor dropped out. Ramirez tells us the shoot took more than ten hours. As you can see, it was a bit of a complex project, featuring a ton of different cuts and mini scenes. The store isn't a stranger to the bright lights and cameras, though. When Arielle Castillo first reported on this for County Grind, she found out, "This makes the fifth music video to be filmed at the store and only the second to be shot there by a national artist." Pretty nice for a lil' record shop located right here in Broward County.

Oh, and despite what you see in the video, Radio-Active is definitely not going out of business. Watch it here.

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Liz has her master’s degree in religion from Florida State University. She has since written for publications and outlets such as Miami New Times, Rolling Stone, Pitchfork, Ocean Drive, the Huffington Post, NBC Miami, Time Out Miami, Insomniac, the Daily Dot, and the Atlantic. Liz spent three years as New Times Broward-Palm Beach’s music editor, was the weekend news editor at Inverse, and is currently the managing editor at Tom Tom Magazine.
Contact: Liz Tracy

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