BlackBook Features Poplife Crew

Photo via BlackBookAramis Lorie, Barbara Basti and Jake Jefferson.We definitely take pride any time locals get national attention. So after BlackBook sat down with Aramis Lorie, Barbara Basti and Jake Jefferson -- better known as the people behind the Poplife brand -- we definitely feel like we're standing a bit...

By Jose D. Duran

September 3, 2009

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Photo via BlackBook

Aramis Lorie, Barbara Basti and Jake Jefferson.

We definitely take pride any time locals get national attention. So after BlackBook sat down with Aramis Lorie, Barbara Basti and Jake Jefferson -- better known as the people behind the Poplife brand -- we definitely feel like we're standing a bit taller.

The Q&A, written by freelancer John Hood (who also writes for us on occasion), doesn't exactly reveal anything the New Times hasn't written before about the crew, but its still a nice read and puts things into perspective on how influential the brand itself has become in Miami.

Don't believe us? Here is just a bit of what is highlighted by the piece:

Together, the current threesome have devised some of the most

incredible evenings in Miami, from bringing in record labels Fool's

Gold and Ghostly International during the town's much-heralded Winter

Music Conference to one-offs with everyone from Calvin Harris to Black

Moth Super Rainbow.

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Jose D. Duran has been the associate web editor of Miami New Times since 2008. He's the voice and strategist behind the publication's eyebrow-raising Facebook and Twitter feeds. He has also been reporting on Miami's music, entertainment, and cultural scenes since 2006, previously through sites such as MiamiNights.com and OnBeat.com. He earned his BS in journalism with a minor in art history from the University of Florida. He's a South Florida native and will be a Miami resident as long as climate change permits and the temperature doesn't drop below 60 degrees.

Contact: Jose D. Duran

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