Bleubird, Sole & K-the-I-??? Give Ace Hood's "Hustle Hard" an Indie-Rap Makeover

Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of South Florida and help keep the future of New Times free.

For those already shaking their heads in disapproval at another ironic mainstream rap parody, save your neck muscles for the nod factor on this Lex Luger-produced banger -- cuz ain't shit sweet here. Starring Fort Lauderdale's own flighty friend Bleubird as Ace Hood, L.A.'s K-the-I-??? as Rick Ross and Anticon co-founder Sole as Lil Wayne, each rapper goes hard on the topic of hustling, indie rap style.  

Made up of at least as much homage as mimicry, there's a palpable sense of steadfast dedication and experience-hardened intentness just below the laughable Caddyshack-like exterior. They might be donning country club attire, hamming up their accents and wild'ing out on a golf course but these guys are serious as fuck about their hustle and as a result the track still maintains as a rowdy four-minute slice of anthemic grind gospel.

The track itself appears on Sole's Nuclear Winter Volume 2, available for free download at circleintosquare.com.

And if you don't think being an indie rapper is a hustle just talk to anyone who's spent the last ten years touring the world off music, living show guarantee to show guarantee, promoting records with little-to-no label support, odd jobbing, sleeping on couches and essentially dedicating their entire life to something that as hard to make it in as the NBA. In fact, talk to Bleubird because that's exactly what he's been up to. 

His most recent hustle is a one man video travel blog called "FREEEBIRD," sponsored by the budding label Grim Image. Trucking across the U.S. in a graphic-wrapped RV on a virtually non-stop tour for the past two years, he's been documenting the left of the dial cultural interests of indie America.  From grimy stoops in Brooklyn to roller derbies in the deep south to the innards of previously forbidden studios, Bird uses the vast network he's accumulated through years of touring to take you where you can't go yourself. Watch his mission statement below and then catch some episodes on the FREEEBIRD website.

Follow County Grind on Facebook and Twitter: @CountyGrind. 

Keep New Times Broward-Palm Beach Free... Since we started New Times Broward-Palm Beach, it has been defined as the free, independent voice of South Florida, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering South Florida with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the New Times community and help support independent local journalism in South Florida.


Join the New Times community and help support independent local journalism in South Florida.