Dim Mak's Will Brennan on Rap: "You Have to Make It So That This Is All You Have" | County Grind | South Florida | Broward Palm Beach New Times | The Leading Independent News Source in Broward-Palm Beach, Florida

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Dim Mak's Will Brennan on Rap: "You Have to Make It So That This Is All You Have"

Will Brennan and Tariq Cherif, co-owner of Dope Entertainment, have just walked back from having dinner. Brennan sits back leisurely as Cherif sits a couple feet away to his left scrolling through various music blogs.

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At 23 years old, Will Brennan is supposed to be a graduate from the University of Florida, but he is not. Not because of a lack of intelligence. In fact, the Palm Beach Gardens High School graduate was an AP student.

"Early on, my parents always had a vision for me to graduate and take it to that graduate school level," Brennan revealed. "But I tried doing what's best for me. The thing that I wanted most in life was something like this, where you have a certain amount of freedom and certain amount of responsibility, like if you don't win, you lose. There is no safety net."

Three semesters in, Brennan dropped out but continued to attend community college to satisfy his mother. During that time, the rapper worked at a retail-clothing store where he got his chance to make music.

"I was working at American Apparel, and one day, this dude, he used be in the group From First to Last, he was living in Gainesville," Brennan said. "He was like, 'Yo, just come up man. You can just work on music all day.' I went up there a couple weekends in a row and I was like, 'I got to do this. If I don't do this now, I'm never going to do it.' And I had no cash except my last check from American Apparel, sold my whip, bought a bike, and that was the start of everything."

Fast forward to September 2012. Brennan released his fifth project, Prodigal Son, and performed at his second A3C Hip-Hop Festival on the Super Hot Beat stage where other well-known acts such as Tech N9ne, Rittz, Chris Webby, and Yelowolf played.

But the rapper was not the only West Palm Beach native performing at A3C. Eric Biddines made his presence known as well.

With Biddines being the elder, known for setting examples and providing some guidance to up-and-comers, Brennan acknowledged what his counterpart gives to the Palm Beach music scene.

"Eric Biddines defines the county grind," said Brennan. "What he's doing with his PlanetCoffeeBean movement, the merchandise, with him and T-Green, I got respect for them." 

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Lee Castro
Contact: Lee Castro

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